Business Mangement

AI is ubiquitous, and digital marketers are learning to use AI tools to get better measurement, conversions, and engagement.

For example, the real-time nature of analysis enables marketers to go deeper with personalized content to improve customer experiences.

How is AI being used by expert digital marketers in 2025? What other strategies will work for marketers? Plus, what are the other considerations marketers must stay tuned to in 2025?

AI for Marketers in 2025

How is AI being used by expert digital marketers in 2025?

Hyper-Personalization

Leveraging AI, marketers can deliver tailored content and advertisements to consumers at the optimal time and place. This approach increases engagement and conversion rates by addressing individual preferences and behaviors.

Social Media Marketing

Social media marketing is now reliant on AI tools. By using AI, marketers can foster genuine connections on social media platforms. AI enables brands to interact with consumers authentically and transparently, fostering a sense of connection and engagement.

Automation and AI

Lead generation is challenging work for marketers who don’t use automation. If you’re a new marketer, you may think the hard work is done once a campaign is live. Unfortunately, it’s just beginning!

From customer data capture and follow-ups to campaign analysis – when you’re using AI and marketing automation software, many time-consuming tasks you ordinarily need to spend hours doing are now successfully executed. You can literally work on your marketing while letting AI and automation find audiences and manage campaigns. A wide range of tools available will improve your marketing approach, so look around and find one that suits your company’s needs.

Aside from AI, marketers need to take other actions for their customers in 2025.

Must Do Marketing Strategies

What other strategies will work for marketers?

With each year, there is more competition for consumer attention. Marketers know they can hedge their probability of success using proven campaign strategies and gradually progress to a more highly effective form of digital marketing, including:

• Virtual marketing
• Short videos
• Collaborations

Short Form Video

Are you creating short video clips for your business? Short-form videos have a very high ROI. 86% of marketers working with video content reported a positive ROI on video marketing methods. Video marketing is the most popular social media and trending digital marketing strategy for 2025!

TikTok is a site for short-form videos. It competes with Instagram, which has a Reels feature, and YouTube, the top-ranked video platform.

However, TikTok is growing and has a loyal following among younger people. Seventy-five percent of users are under 35.

Producing a video is also less time-consuming than other content types still popular with marketers, including:

• eDM – email marketing messages
• Content marketing – guest posting
• Social media posting – stories, tweets, etc

Plus, we can all do it using our mobile phones. Users also provide short videos as they are easier to watch than reading long-form content. However, don’t ditch your blog content strategy, as Google loves it, and most site visitors come from organic and paid searches.

Storytelling

One critical component of creating engaging video content is making it exciting and relatable to the user.

You can do this by producing a video that tells a powerful story. Like any basic storytelling, hook people in with a story about an experience that resonates with your audience. Well-produced short videos captivate and engage, then promote.

Collaborations

Tuipet on Instagram

Social media marketing is ripe for collaboration. Influencers collaborate with each other, which entertains viewers.

Instagram Collabs are trending in 2022. You can use a feed post or reel to collaborate with another user, coauthor a video or post, and share it with both users’ followers. Look for synergistic businesses to campaign together, and both get the credit and share the engagement and conversions.

Virtual Marketing

Leaving the best to last. The buzz about virtual marketing is accurate, and the opportunities for business promotion are exciting.

You can create, buy, and sell NFTs, which are digital assets such as art, collectibles, and virtual property.

The metaverse is where the NFTs are seen, experienced, and purchased. If you didn’t know, the metaverse is the next Internet with the experience of immersion for users. When you are in the metaverse, you are not just observing it – you’re part of it. You can see other people, and they can see you and what you’re doing! You will play games, watch live events, learn, shop, and be creative in the metaverse.

Brands are already creating virtual replicas of physical products. For example, you can try on an outfit in a shop in a metaverse, then buy and wear it in the real world.

There may come a time when owning a physical item is less desirable than owning it virtually, though this not expected in 2025. For more on business in the metaverse, see here.

Other Considerations

What are the other considerations marketers must stay tuned to in 2025?

Brands must be transparent about their data privacy compliance, as it is a key consumer focus. Adhering to the requirements of GDPR, consumers are key stakeholders in this area on the right side of the consumer.

Augmented Reality (AR) and Virtual Reality (VR) are fun and can improve customer experiences. These technologies are used for virtual try-ons, product demonstrations, and engaging brand narratives.

With the proliferation of voice-activated devices, optimizing content for voice search is becoming essential. This includes focusing on natural language and long-tail keywords to align with conversational search queries.

Social responsibility is still a high priority, even with Trump’s presidency. Marketers can use the brand’s commitment and actions in their campaigns to further engage with customers.

What Are White-Label SEO Services?

White-label SEO services refer to SEO strategies and tactics provided by a third-party company but branded under an agency’s name.

Essentially, the SEO provider operates behind the scenes, doing all the work while the agency presents the service to clients as their own.

The ‘white-label’ model is popular with agencies because it enables them to expand their service offerings without investing in an in-house team of experts or worrying about the intricacies of SEO.

Benefits of White-Label SEO Services for Agencies

1. Cost Efficiency

Building and maintaining an in-house SEO team can be expensive. Agencies must cover salaries, benefits, software, and other operational expenses. White-label SEO services, on the other hand, allow agencies to outsource these functions, reducing overhead costs.

Agencies can offer high-quality SEO services to their clients at a fraction of the cost of hiring a full-time SEO team, enabling them to stay profitable and competitive.

2. Focus on Core Business Activities

Agencies can sometimes become overwhelmed by the daily demands of managing SEO campaigns, taking time away from other important business activities such as client acquisition, strategy development, or business growth initiatives.

By using white-label SEO services, agencies can offload the technical SEO work to experts, freeing up their time to focus on growing their business and nurturing client relationships.

3. Scalability

As agencies grow, they often face challenges in scaling their service offerings. Managing a large number of SEO campaigns across multiple clients requires significant resources.

White-label SEO services help agencies scale quickly without additional hires or training. Agencies can take on more clients and deliver quality results while the third-party provider handles the SEO workload.

4. Access to Expertise and Technology

SEO is constantly evolving, and keeping up with the latest trends, tools, and best practices can be a full-time job.

White-label SEO providers specialize in SEO and employ experienced professionals who use cutting-edge tools and techniques to deliver results.

By outsourcing to a trusted white-label provider, agencies gain access to expert knowledge and the best SEO technology without investing in training or software.

5. Faster Turnaround Time

Agencies often face pressure from clients to deliver results quickly. White-label SEO providers have the experience and resources to implement strategies and produce results faster than an in-house team might be able to.

With faster turnaround times, agencies can keep their clients happy and maintain a competitive edge in the market.

6. Customizable Services

White-label SEO services are highly customizable, meaning agencies can tailor their offerings to meet their clients’ needs.

Whether clients require local SEO, content marketing, link building, or full-service SEO, agencies can choose the services that best align with their goals and needs. This flexibility ensures that agencies meet clients’ unique demands without creating a one-size-fits-all approach.

White-Label SEO Services Contribute to Agency Growth

By using white-label SEO services, agencies can focus on their growth strategies while providing high-quality SEO services to their clients. These services allow agencies to offer broader solutions, leading to better client retention and higher satisfaction.

Agencies can focus on attracting new clients, refining their strategies, and positioning themselves as leaders while delivering the expert-level SEO services clients demand.

Choosing a White-Label SEO Service Provider

What specific qualities should agencies look for when choosing a white-label SEO provider?

SEO has three components: technical, on-page, and off-page. You should ensure that your white-label SEO provider can deliver on all three.

Ask for evidence that they have expertise in website optimization, including mobile friendliness, quality content with relevant tags, keywords, and meta descriptions. A website hosting plan that delivers on speed and a content and backlink strategy for search engine ranking.

Qualities that matter most

Additionally, confirm that the provider is responsive to customer queries and has a proven track record—i.e., check out their customer reviews.

Understand ethical SEO and ensure your white-label SEO provider avoids black hat tactics. These tactics may result in a search engine penalty, which can impact your site’s ranking in keyword search results.

How competitive are the provider’s pricing and payment terms? Compare apples with apples, i.e., features and value for the price. Not all services are equal, so ensure you know what your agency needs to make a healthy profit and deliver superb customer service.

What to avoid when partnering with a white-label SEO provider

Some of the red flags to be aware of when choosing an outsourcing provider are relevant to SEO services, including:

• Lack of reporting – failing to create performance metrics and or analyze findings
• Ignoring feedback – not taking the feedback i.e., results, seriously to revise measurement and goals
• Shortcuts – missing out on vital steps that affect quality control and deliverables

There are many pitfalls to avoid when outsourcing a service. Communication is key; regular update meetings are vital for ensuring tasks are delivered and improvements happen. SEO is a moving target that requires careful planning, execution, and management.

Conclusion

White-label SEO services allow agencies to grow their businesses without managing every aspect of SEO in-house.

From cost savings to increased scalability and access to expertise, these services offer a practical solution for agencies looking to provide top-tier SEO services while focusing on their core business growth.

By leveraging white-label SEO services, agencies can expand their capabilities, improve efficiency, and stay ahead of the competition. Choosing your provider is easier when you know how to engage the right team.

Where You Will Experience AR

This article considers where you will experience AR in 2025.  From entertainment to surgeries, AR is a valuable solution we will soon take for granted, from trying on fashion to taking virtual holidays.

Virtual Try-Ons, Product Previews

Do you want to see how something will look on you in real life before you buy it? Now you can, and it’s not just shoes or clothes; accessories like jewelry, hats, and—believe it or not—cosmetics can also be tried on. Thus, you can test makeup products virtually without going to a store.

Can you imagine purchasing furniture without seeing and experiencing it beforehand? Interactive product previews enable customers to see how furniture will look in their homes and rooms before they visit a physical store.

Examples:

• Virtually arrange furniture in your living room before you make a purchase
• Upload a picture of yourself and try on clothes that you want to buy online
• See what a floor plan will look like on your property before you start building

The only thing missing from the AR experience is matching the sense of touch. How does the sofa or bed feel? If you can put this aside, you can make informed purchasing decisions using the AR experience.

Virtual Tours and Interactive Maps

Virtual tours and interactive maps are among the most remarkable ways augmented reality is incorporated into our lives. The Detroit Institute of Arts is just one of many locations enhancing the visitor experience with augmented reality.

Visitors to the museum can use their mobile devices to X-ray an Egyptian mummy or view a piece of ancient artwork exactly how it looked when it was first created.

Virtual tours are popping up all over the place and can be found in:

• Zoos
• Art, history, and science museums
• Hotels
• Outdoor historical tours
• Sculpture parks
• And more

Employee Training and Education

Customer-facing applications are an excellent way for companies to enhance customer relationships, but not all augmented reality applications are created with buyers in mind. Augmented reality will also significantly improve employee training and education.

It’s all about creating a hands-on experience that can benefit many businesses and employees. However, this type of training is the most effective for medical professionals and tradesmen. With augmented reality, doctors can practice new surgeries without practicing on an actual patient, and electricians can practice techniques to deal with live wires without danger.

That’s not all. Even regular office jobs can benefit from augmented reality. Specialized training programs can boost engagement and increase performance after training is over.

AR in Marketing

Yes, AR has found another home in digital marketing. AR in advertising videos can entertain consumers and provide an immersive experience.

One unforgettable example is the Burger King ‘Burn That Ad‘ campaign, in which consumers could virtually set fire to a competitor’s advert. While this is quite controversial, given that it invokes a destructive action, it’s been a thriving, engaging campaign.

AR in Entertainment

How often have you missed a live music event due to a conflicting engagement? Many events are now streamed live, so you can be part of the action.

What’s more impressive is the use of AR to immerse virtual attendees in the experience. For example, the iconic music festival Coachella uses AR to provide attendees with an enlightened adventure with virtual installations and stage effects from wherever they are at the event.

When AR becomes standard practice at these live events, getting ‘front row’ seats will no longer be a priority. Even the cheap seats with obstructed viewing will be okay.

AR In Medical

While not considered ‘cool,’ augmented reality has found its way into the medical field, providing innovative solutions. Some of the areas AR is now being used include:

• Planning of surgeries
• Medical raining
• Patient education
• Rehabilitation
• Diagnostic imaging

Augmented Reality (AR) significantly transforms the medical field by providing innovative solutions across various applications. These applications illustrate how AR revolutionizes healthcare by enhancing surgical accuracy, improving medical training, aiding patient comprehension, and, most importantly, offering novel therapeutic options that promise exciting future medical treatments.

These applications demonstrate how AR revolutionizes healthcare. In surgical procedures, AR enhances accuracy by providing real-time guidance and overlaying critical information on the surgical field, reducing the risk of errors.

In medical training, AR facilitates learning by simulating complex scenarios and providing interactive experiences, thereby improving the skills and confidence of medical professionals.

Final Words

There are no limits to the fantastic ways augmented reality can enhance our lives. Whether you’re playing a mobile game with your children outside or using it to improve customer engagement at work, this innovative technology will surely change our lives in ways we could never have imagined.

 Innovation management can differentiate between a thriving business and a stagnating one. But how do you measure its effectiveness?

Tracking the proper metrics ensures that your innovation efforts are aligned with your goals and delivering results.

Innovation Management Strategy Metrics

Here are some essential metrics to gauge the success of your innovation management strategy and refine it over time.

1. Idea Submission Rate

A vibrant innovation strategy starts with a steady flow of ideas. The idea submission rate measures how actively employees, stakeholders, or even customers contribute ideas to your system.

A high submission rate indicates engagement and a culture where creativity thrives. If you notice a decline, it could signal barriers like unclear submission processes or lack of encouragement. It’s also essential to consider the diversity of idea sources.

Are ideas coming from all departments or just a select few?

Metrics should reflect the process’s inclusivity, ensuring that every voice in the organization can contribute equally.

Reviewing the submission rate regularly can help identify trends, such as seasonal dips or spikes, enabling proactive measures to maintain consistent engagement.

2. Idea Conversion Rate

Generating ideas is only the first step. The idea conversion rate tracks how many of those ideas move from concept to implementation. This metric provides insight into the efficiency of your evaluation and decision-making processes.

If your conversion rate is low, you might need to reassess your criteria for selecting and prioritizing ideas or streamline the process to reduce bottlenecks. Moreover, analyzing which types of ideas are most often converted can reveal patterns.

Are operational improvements prioritized over product innovations?

By analyzing conversion rates by category or department, you can identify biases or gaps in your innovation process and effectively address them.

3. Time to Implementation

Speed is often a critical factor in innovation’s success. Time to implementation measures how long it takes for an idea to progress from submission to execution.

A shorter timeframe suggests that your innovation management system is well-organized and responsive. If the process takes too long, consider using continuous improvement software to identify inefficiencies and optimize workflows.

Beyond identifying inefficiencies, tracking time to implementation can help benchmark performance against industry standards or internal goals.

For instance, if competitors consistently launch new features faster, it may highlight the need for more agile processes within your organization.

4. Return on Innovation Investment (ROII)

While innovation isn’t always about financial returns, it is essential to track the value your innovations bring to the business.

ROII evaluates the financial performance of implemented ideas compared to the resources invested in them. This metric allows you to quantify the economic impact of your innovation strategy and justify future investments.

Tracking ROII over time can provide insights into your evolving innovation strategy.

Are recent projects yielding higher returns due to improved processes?

Combining ROII with non-financial metrics, such as customer satisfaction or employee engagement, offers a more holistic view of the success of your innovation initiatives.

5. Employee Participation Rate

Innovation thrives when everyone in the organization feels empowered to contribute. The employee participation rate measures the percentage of your workforce actively engaging with the innovation process.

Higher participation rates indicate a stronger innovation culture, whether submitting ideas, providing feedback, or collaborating on projects.

Encourage participation through recognition programs or gamified challenges to sustain and grow engagement. Furthermore, segmenting participation rates by department, role, or location can uncover disparities.

Are specific teams more actively involved than others?

Identifying and addressing these gaps ensures all employees have equal opportunities to contribute and feel valued in innovation.

6. Customer Satisfaction with Innovations

Innovation isn’t just about internal processes; it’s about delivering value to your customers.

Tracking customer satisfaction with new products, services, or improvements ensures that your innovations meet their needs. This metric can be gathered through surveys, reviews, and Net Promoter Scores (NPS).

Aligning innovation efforts with customer expectations strengthens loyalty and drives market success. Additionally, customer feedback can provide valuable insights for future innovation.

Are there recurring suggestions or pain points mentioned by customers?

Leveraging this data improves satisfaction and aligns your innovation pipeline with real-world demands.

7. Rate of Innovation Pipeline Growth

Your innovation pipeline represents ideas in various stages of development. Its growth rate indicates how well your organization is sustaining innovation efforts.

A robust pipeline suggests consistent engagement and strategic alignment, while stagnation could signal a need to reassess processes or encourage more contributions. Analyzing the balance of your pipeline is critical beyond measuring growth.

Are there too many ideas in the early stages and not enough being implemented?

Reviewing pipeline metrics ensures that resources are effectively allocated across the innovation lifecycle.

8. Collaboration Metrics

Innovation is often a team effort, especially in larger organizations. Collaboration metrics measure how effectively teams collaborate across departments or locations. Tools that track cross-functional projects, participation in brainstorming sessions, or the number of shared resources used can offer valuable insights.

A well-collaborated effort often leads to more innovative and implementable solutions. Additionally, tracking collaboration metrics can highlight silos within your organization.

Are specific teams consistently collaborating while others remain isolated?

Identifying these patterns can inform strategies to promote a more integrated and cooperative culture.

9. Sustainability Metrics

As sustainability becomes a key driver of innovation, measuring your initiative’s environmental or social impact is increasingly important.

Metrics such as carbon footprint reduction, waste minimization, or community engagement outcomes provide a holistic view of your innovation strategy’s impact.

Integrating these metrics into your evaluation process ensures alignment with broader ESG goals.

Furthermore, tracking the adoption of sustainable practices across departments can reveal areas of strength and opportunities for improvement.

Businesses that effectively integrate sustainability into their innovation metrics meet regulatory requirements and enhance their brand image and long-term resilience.

10. Adoption Rate of Continuous Improvement Software

Tracking adoption rates is crucial if your organization uses tools like continuous improvement software to enhance its innovation processes.

The adoption rate metric shows how effectively your team utilizes the software to identify inefficiencies, implement changes, and monitor results.

High adoption rates often correlate with better innovation outcomes, as these tools provide structured ways to refine processes and sustain progress.

Additionally, tracking adoption over time can highlight the success of training and onboarding efforts.

If adoption rates are low, it may signal the need for additional support, user-friendly updates, or better communication about the software’s benefits.

 Billed business, or the transaction volume on credit cards and other products issued by the firm, rose 8% to $408.4 billion in the fourth quarter. Fourth-quarter net income of $2.17 billion, or $3.04 a share, slightly missed estimates.

“We exited the year with increased momentum, with billings growth accelerating to 8% in the fourth quarter, driven by stronger spending from our consumer and commercial customers during the holiday season,” Chief Executive Officer Steve Squeri said in a statement Friday. “We maintained our best-in-class credit performance and disciplined expense management throughout the year.”

Full-year revenue is expected to increase between 8% and 10%, the firm said. That growth is intrinsically tied to billings, Squeri said in an interview, so if spend growth continues as it did in the fourth quarter, Amex will hit the high end of the revenue guidance.

Shares of the New York-based company fell 1.4% to $321.32 at 9:34 a.m. in New York. They’ve gained 73% in the past 12 months.

There’s some euphoria in the economic environment in the United States right now,” he said. “The dollar is very, very strong.”

Given that strong dollar, Squeri expects many US-based travelers will go abroad this year.

During the year, Amex continued to invest in its offerings for clients who spend heavily on hospitality and travel, striking a deal for the restaurant- and event-focused platform platform Tock in June and refreshing its Gold card in July to add a $100 annual statement credit for Resy-linked restaurants in the US. Co-brand card partner Delta Air Lines Inc. said in November that the payments the airline receives from Amex for loyalty points to award to members is on track to reach $10 billion each year in the long term.

Amex announced last week that it will pay about $230 million to resolve long-running federal probes into its sales practices around products for small-business owners. Amex said that in addition to discontinuing the products in question, it took disciplinary action against those involved, undertook internal reviews and boosted compliance programs.