Today, marketing is all about how you’re using artificial intelligence (AI).
AI is ubiquitous, and digital marketers are learning to use AI tools to get better measurement, conversions, and engagement.
For example, the real-time nature of analysis enables marketers to go deeper with personalized content to improve customer experiences.
How is AI being used by expert digital marketers in 2025? What other strategies will work for marketers? Plus, what are the other considerations marketers must stay tuned to in 2025?
AI for Marketers in 2025
How is AI being used by expert digital marketers in 2025?
Hyper-Personalization
Leveraging AI, marketers can deliver tailored content and advertisements to consumers at the optimal time and place. This approach increases engagement and conversion rates by addressing individual preferences and behaviors.
Social Media Marketing
Social media marketing is now reliant on AI tools. By using AI, marketers can foster genuine connections on social media platforms. AI enables brands to interact with consumers authentically and transparently, fostering a sense of connection and engagement.
Automation and AI
Lead generation is challenging work for marketers who don’t use automation. If you’re a new marketer, you may think the hard work is done once a campaign is live. Unfortunately, it’s just beginning!
From customer data capture and follow-ups to campaign analysis – when you’re using AI and marketing automation software, many time-consuming tasks you ordinarily need to spend hours doing are now successfully executed. You can literally work on your marketing while letting AI and automation find audiences and manage campaigns. A wide range of tools available will improve your marketing approach, so look around and find one that suits your company’s needs.
Aside from AI, marketers need to take other actions for their customers in 2025.
Must Do Marketing Strategies
What other strategies will work for marketers?
With each year, there is more competition for consumer attention. Marketers know they can hedge their probability of success using proven campaign strategies and gradually progress to a more highly effective form of digital marketing, including:
- Virtual marketing
- Short videos
- Collaborations
Short Form Video
Are you creating short video clips for your business? Short-form videos have a very high ROI. 86% of marketers working with video content reported a positive ROI on video marketing methods. Video marketing is the most popular social media and trending digital marketing strategy for 2025!
TikTok is a site for short-form videos. It competes with Instagram, which has a Reels feature, and YouTube, the top-ranked video platform.
However, TikTok is growing and has a loyal following among younger people. Seventy-five percent of users are under 35.
Producing a video is also less time-consuming than other content types still popular with marketers, including:
- eDM – email marketing messages
- Content marketing – guest posting
- Social media posting – stories, tweets, etc
Plus, we can all do it using our mobile phones. Users also provide short videos as they are easier to watch than reading long-form content. However, don’t ditch your blog content strategy, as Google loves it, and most site visitors come from organic and paid searches.
Storytelling
One critical component of creating engaging video content is making it exciting and relatable to the user.
You can do this by producing a video that tells a powerful story. Like any basic storytelling, hook people in with a story about an experience that resonates with your audience. Well-produced short videos captivate and engage, then promote.
Collaborations
Tuipet on Instagram
Social media marketing is ripe for collaboration. Influencers collaborate with each other, which entertains viewers.
Instagram Collabs are trending in 2022. You can use a feed post or reel to collaborate with another user, coauthor a video or post, and share it with both users’ followers. Look for synergistic businesses to campaign together, and both get the credit and share the engagement and conversions.
Virtual Marketing
Leaving the best to last. The buzz about virtual marketing is accurate, and the opportunities for business promotion are exciting.
You can create, buy, and sell NFTs, which are digital assets such as art, collectibles, and virtual property.
The metaverse is where the NFTs are seen, experienced, and purchased. If you didn’t know, the metaverse is the next Internet with the experience of immersion for users. When you are in the metaverse, you are not just observing it – you’re part of it. You can see other people, and they can see you and what you’re doing! You will play games, watch live events, learn, shop, and be creative in the metaverse.
Brands are already creating virtual replicas of physical products. For example, you can try on an outfit in a shop in a metaverse, then buy and wear it in the real world.
There may come a time when owning a physical item is less desirable than owning it virtually, though this not expected in 2025. For more on business in the metaverse, see here.
Other Considerations
What are the other considerations marketers must stay tuned to in 2025?
Brands must be transparent about their data privacy compliance, as it is a key consumer focus. Adhering to the requirements of GDPR, consumers are key stakeholders in this area on the right side of the consumer.
Augmented Reality (AR) and Virtual Reality (VR) are fun and can improve customer experiences. These technologies are used for virtual try-ons, product demonstrations, and engaging brand narratives.
With the proliferation of voice-activated devices, optimizing content for voice search is becoming essential. This includes focusing on natural language and long-tail keywords to align with conversational search queries.
Social responsibility is still a high priority, even with Trump’s presidency. Marketers can use the brand’s commitment and actions in their campaigns to further engage with customers.
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